Ced Moore
Ced Moore is a local visual artist navigating the transition from full-time employment to pursuing art independently. We partnered with Ced to develop intentional visual content that reflected his process, environment, and identity as a working artist. Through creative direction, photography, and video production, the focus was on producing honest, cinematic visuals that felt credible and personal rather than overproduced. Within six months of releasing the content, Ced Moore was featured on NBC 4 Washington, expanding his visibility and reinforcing the power of strategic visual storytelling during a pivotal career moment. Click image to view the full NBC 4 news feature!
Jason Reynolds
In partnership with Adidas and Hour Generation Foundation, award-winning author Jason Reynolds visited an elementary school for a live reading of his new book with students. We provided video production and photography to document the experience with care and intention, focusing on literacy, community connection, and authentic interaction. The final visuals centered the students and the moment itself, producing storytelling assets that amplified the initiative’s impact while supporting partner organizations across digital platforms.
Jason Reynolds Award Winning Author
Zech McPhearson
Former Philadelphia Eagles cornerback Zech McPhearson partnered with Blackwood for Men for a branded content campaign focused on confidence, performance, and identity. We led creative direction, video production, and photography to create clean, high-contrast visuals that balanced athletic energy with lifestyle branding. The campaign video generated 72,000+ views on YouTube, delivering high-visibility branded content and positioning Zech as an authentic brand ambassador while reinforcing Blackwood for Men’s performance-driven message.
Monte Morris
Former Washington Wizards point guard Monte Morris hosted a toy giveaway for children at a local children’s hospital, with the goal of creating a meaningful, respectful experience for the families involved. We led the project end-to-end, planning the visual approach in advance and overseeing creative direction, event coverage, video production, and photography. The focus was on capturing genuine moments of connection while ensuring the experience remained centered on the children rather than the camera. The final visuals documented the impact of the initiative with care and authenticity, providing Monte Morris and partner organizations with storytelling assets that reflected generosity, empathy, and community impact.
Princess Parlor Kids Spa
Princess Parlor Kids Spa is a luxury children’s spa that needed a full brand foundation and consistent digital presence from the ground up. We led the creative direction across logo development, typography, branded content, and campaign execution, building a cohesive visual identity that felt playful, premium, and parent-approved. Alongside brand design, We produced ongoing photo and video content and led social media campaigns that established tone, consistency, and community engagement. From launch, the brand’s Instagram following was built from 0 to nearly 3,000 followers, creating sustained visibility and customer demand. The content and campaigns supported increased bookings and contributed to an estimated $150K+ in revenue driven through social-led discovery, promotions, and seasonal campaigns, positioning Princess Parlor as a standout kids spa in the DMV market.
CIAA Tournament Campaign
We spearheaded a branded graphic design campaign for the CIAA Conference tournament in Baltimore, developing a cohesive poster system for each participating team. The goal was to create bold, athlete-forward visuals that felt competitive, modern, and unified across the tournament while still allowing each program to retain its identity. We led the creative direction and design execution, ensuring consistency across typography, color, and layout while optimizing the designs for social media distribution. The campaign posters generated 1,000+ likes and over 200 reshares on Instagram, driving strong engagement and reinforcing the tournament’s digital presence through a cohesive, high-impact visual rollout.
KIPP DC College Preparatory Athletics
KIPP DC College Preparatory Athletics lacked consistent visual storytelling and a dedicated digital space to highlight student-athletes and team culture. We led the effort to elevate the athletics brand by planning and executing individual team photoshoots and launching a centralized Instagram platform where the content could live and grow. Through intentional photography, cohesive visual direction, and consistent posting, each team was given a clear identity and presence. The work established a unified athletics brand, increased visibility for student-athletes, and created a sustainable content hub that allowed KIPP DC athletics to be seen, celebrated, and documented with pride.
Thomas G. Pullen Middle School Girls Basketball
Thomas G. Pullen Middle School Girls Basketball needed a stronger visual identity and digital presence to reflect the talent, discipline, and pride of the program. We led the creative direction across photography, graphic design, and social content, building a consistent brand system that highlighted players, schedules, and key moments throughout the season. In addition to team photoshoots, We developed branded graphics and launched an Instagram platform where the content could live and grow. The work helped establish a recognizable identity for the program, increased visibility for student-athletes, and fostered community engagement around girls’ athletics through intentional, athlete-centered storytelling.